Process: FAILURE (the unused, the unpublished, the forgotten t-shirt designs)

Shit happens. Sometimes with some projects, stuff just doesn’t work out and they never see the light of day. In this blog entry I’m going to explain the process for these unused vector t-shirt designs.

Thethiliacraft’s ( second t-shirt design

1. Inspiration: During this time (mid 2015), I was on a “book cover design” book binge, and stumbled upon a book called The Art of American Book Covers by Rochard Minsky. While it’s not a very large book, it’s very dense in concepts and ideas. One of the covers that caught my attention was the cover for a book called “The Loom of Destiny”. I loved how classy the graphic elements played with each other on the page, and so I thought I could reproduce something similar for Thethiliacraft’s newest t-shirt.

2. The Sketches



3. The Renders: So unlike most of illustrations, this design needed to completely vectored. Once it got to this point, I was starting to feel like it wasn’t going to work. It was too much content and I was too ambitious. Thethiliacraft took some of these jpgs and ran them by her closest fans, and there was an overall lackluster reception. While I liked the rendered versions, I can definitely see why her fans weren’t too hot for it.

Bashurverse’ t-shirt design

After the success of Thethiliacraft’s first t-shirt campaign, the popular stream Bashurverse contacted me about doing a shirt design for him. I was very intimidated at first – the guy had over a million youtube subscribers at the time – and I felt a daunting weight on my shoulders to make this design perfect. He had only a few specifications, and so I had a lot of creative freedom. I had to mention his melon army, and he had requested that I use his girlfriend as the model for the design’s protagonist.

1. The concept: prior to even putting pencil to paper, I knew roughly what I wanted.  So it was easy to compose this digital sketch, using Photoshop.

2. The Inking

3. The Render: So unlike my other illustrations, I decided to fully render and make everything perfect strictly in Adobe Illustrator. In essence, I had to teach myself how to do the same rendering tricks (I’d been using forever in Photoshop) on a completely different platform.

The internet is a wonderful thing for learning software; I quickly learned how to properly texturize, how to image trace specific areas, and how to halftone screen.

The internet is a wonderful thing for learning software; I quickly learned how to properly texturize, how to image trace specific areas, and how to halftone screen.

Shortly after completely and submitting this design to Bashurverse, he unfortunately got himself involved in an internet scandal (that I won’t get into here, but you should definitely google it), and that pretty much killed any chance of it being printed.

 When designs don’t end up being used, you feel pretty shitty. If you have the same sort of sentiment as me towards art, you’ll understand the pain I feel whenever I sink a lot of time into something and it’s thrown out. Fortunately for me, I have a strong group of encouraging people who keep me positive in moments like this. Ultimately, I try to learn as much as I can and try not to waste any opportunity - no matter how small.

When life gives you lemons, squeeze out the acid into a rag, wash off your canvas, and fall in love again.